Because games, toys, TV and an upcoming movie aren't enough, the
Rabbids are about to add yet another chapter to their madcap tale
of global takeover when they conquer the almighty printed page
later this year. Ubisoft is teaming up with Simon & Schuster
Children's Publishing, which will release a full line of hardcover,
paperback and e-books in the US and Canada starting summer 2014.
The books will be based on both the game franchise and the
smash-hit TV show Rabbids Invasion. 
"Simon & Schuster is
thrilled to add the Rabbids to our publishing portfolio," says
Valerie Garfield, Vice President, Publisher of Novelty and Licensed
Publishing at Simon & Schuster Children's Publishing. "We feel
that their hilarious antics will truly appeal to the 6-10 audience
- and beyond - who appreciates this silly humor. They are a fresh
and decidedly unique voice in licensed publishing."
Under the imprint Simon
Spotlight, the publisher will produce everything from joke and
novelty books to beginning readers and full chapter books. These
books will bring the popular characters to yet another medium,
having already taken over videogames (14 million sold worldwide),
licensed products, TV, and even viral videos (over 71 million views
on YouTube videos starring the Rabbids). "Working with a top
children's book publisher like Simon & Schuster Publishing
expands the Rabbids brand even further," says Tony Key, Ubisoft's
senior vice president of sales and marketing. "We're confident the
Rabbids will continue to delight fans with each new brand
extension, and the success we've had with the videogames and TV
show will be replicated with the books." Bwah bwaah? Bwah
bwaah bwah bwaah bwaaaaaah:The Rabbids Are Bwaaahing Their Way Onto the Big
ScreenRabbids Invasion Renewed for Second SeasonRabbids Big Bang Is
Out Now!
