July 3, 2026

2 Min Read

inside ubisoft

Ubisoft Kicks off 40th Anniversary Celebrations

Ubisoft this year marks 40 years since its founding in 1986 and is kicking off a series of events to mark the occasion. From the early days of Rayman to the latest Assassin’s Creed, there’s plenty of history to explore and fun to be had doing it. Let’s take a look at what’s in-store!

Kicking things off is a short video which looks back at just some of the key characters and games which mark each step along the journey. It’s packed with easter eggs and references to those games and characters, and those who can spot all 40 might even be in with a chance of winning a free one-year subscription to Ubisoft+! If you want to shoot your shot, head to Ubisoft’s social pages on TikTok, X, or Instagram and list all 40 references in the comments before July 17. 10 lucky winners will be randomly selected on July 21 and informed through the platform on which they submit their answers. Check out the terms and conditions for more details.

There’s also a whole program of content coming throughout the weeks up until September. This isn’t a complete list as there may be some surprises in store, so keep an eye out for those!

  • Passion Meets Craft – see two episodes which detail the passion of both developers and players. Discover how Assassin’s Creed Shadows’ puppet theater was developed for the opening of its Claws of Awaji expansion, and the impact Just Dance has had on popular content creator littlesiha and her community of players.
  • 40 Years of Fanart – highlighting some of the many thousands of pieces of wonderful fanart created over the years, with comments from Ubisoft artists and developers.
  • Player Stories – Players share the tales of how Ubisoft games have been a big part of their lives.
  • Behind the Screen – Ubisoft’s teams share the stories behind some of the cultural moments they helped to build.
  • While You Were Playing – A look at some of the technology and innovations at the heart of Ubisoft’s games.
  • And more!

Be sure to follow Ubisoft’s social media pages to be a part of the celebration and keep an eye out for what’s coming over the next few weeks. Happy 40th, Ubisoft!