As our CEO Yves said at the close of our E3 conference last year, "the real magic and innovation happens when teams and players are free to create, free to innovate, free to express themselves, free to take risks and have fun."
This perfectly captures the interwebs' reaction to the reveal of our new logo yesterday.
We wanted to share with you some of our favourites.
Yep... OK, you got us with this one Brian.
https://twitter.com/Protodude/status/869982111838552064
Ikkkou started a discussion on Reddit with predictions of what the future might hold based on our minimalist approach. Ikkkou for the year 2025:
Brehcolli for the year 2040:
Timmmmehh for the year 2055:
A simple, classy response from our friends at @electronicarts. Much obliged! https://twitter.com/electronicarts/status/869926920892424193
Thumbs Up! - EA UK (@electronicarts) May 31, 2017
@geoffkeighley rightly pointed out that whatever you think of the logo, it was an unleaked announcement. So we've got that going for us, which is nice. https://twitter.com/geoffkeighley/status/869923540585271296
Games may leak but the new Ubisfot swirl was a tightly held secret!
GEOFF KEIGHLEY (@geoffkeighley) May 31, 2017
There was also this obscure Reddit post from NITRISS which almost no one has upvoted, that may or may not have been 3D modelled and then 3D printed 0_0
Thank you Marco... at least someone gets us.
@ubisoft is rocking with their new logo
That's a company that knows how to renew his brand while keeping core values.
PIC.TWITTER.COM/U9RAFDOH05