China has one of the world's fastest-growing economies, and already represents a third of global gaming revenue. That said, it remains a tough industry, and the culture is difficult for many Western players to understand. Ubisoft was the first Western publisher in China, founding a studio in Shanghai in 1996 and another in Chengdu in 2008, which puts Ubisoft in a unique position to connect with local players and create a bridge to encourage mutual understanding.
As the Year of the Pig begins, we wanted to share our experience with the incredibly passionate Chinese gaming community in Shanghai. We spoke to some fans at the 2018 ChinaJoy conference to get their perspective on gaming, from pro players who dedicate countless hours to practice and competition to dedicated amateur gamers who frequent internet cafes. Check out the video below to hear their stories:
